Arya Power Yoga Academy is a holistic wellness center dedicated to spreading the transformative power of yoga. With over 15 years of experience, the academy offers a wide range of yoga classes, teacher training, workshops, and retreats designed to improve physical, mental, and emotional well-being. Guided by the philosophy of making yoga inclusive and accessible, Arya Power Yoga Academy has impacted the lives of over 500,000 students through its classes and events.
Client
Year
Website
Challenge
Our client needed a brand refresh to better reflect their evolving business values and appeal to a younger demographic.
Diverse Offerings, Unified Experience: Representing a wide range of services—from Hatha and Ashtanga yoga to teacher training and retreats—in a cohesive and visually appealing manner.
Communicating Inclusivity: Designing the site to appeal to beginners, advanced practitioners, and spiritual seekers, emphasizing the academy’s commitment to making yoga accessible for all.
Highlighting Legacy and Impact: Demonstrating the academy’s 15+ years of experience, extensive student base, and the credibility of being affiliated with Yoga Alliance International.
Encouraging Conversions: Motivating visitors to sign up for classes, retreats, or training programs through engaging calls-to-action and simplified navigation.
Goal
Build a website that represents the academy’s philosophy, offerings, and expertise while attracting new students and participants. Showcase the academy’s wide range of yoga styles, experienced trainers, and specialized programs such as retreats and teacher training.
Foster Engagement: Provide an intuitive, user-friendly interface where users can explore classes, events, and resources while engaging with the academy’s offerings.
Promote Accessibility: Ensure that the website is easy to navigate and conveys the message that yoga is for everyone, regardless of experience or background.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
Enhanced Visibility: The academy’s digital presence now reflects its mission and offerings, attracting a broader audience seeking wellness and yoga training.
Improved User Engagement: The intuitive interface, engaging visuals, and interactive elements have significantly increased user interaction with classes, blogs, and events.
Higher Conversions: The website has streamlined the enrollment process, resulting in more registrations for yoga classes, retreats, and teacher training programs.
Strengthened Brand Identity: The site effectively communicates Arya Power Yoga Academy’s 15-year legacy and philosophy, reinforcing its credibility and appeal.